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In this edition: Senior Housing 3Q Returns Triple the Next-Best Performing Sector, Development Pipeline Insights, 3 AI Sales & Marketing Use Cases, NIC Fall Conference Highlights, and More
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Assisted living near 20% total returns over one-year period, independent living more than 15%
Since the NIC Spring Conference in 2024, attendees at each of NIC’s conferences have been asked to report their outlook for the year ahead upon check-in at the event. The question asks, “What is your outlook for the year ahead for senior housing and care?” Response options range from…
A record crowd in Chicago spent three days on one question: how does senior housing and care keep pace with the older adult customer as that customer changes? On the first afternoon of the 2026 NIC Fall Conference, NIC Board Chair Ken Segarnick gave the room a question to…
With senior housing construction remaining constrained and occupancy approaching historically high levels, attention is increasingly turning to what may come next. Units currently under construction provide visibility into near-term supply, but they do not capture the projects sitting further upstream in the development process. NIC’s new report, “…
How AI innovation is helping operators of every size adapt to prospect new behavior and make every touchpoint count Two decades ago, online search shifted how consumers researched their housing and care options, reshaping senior living sales, and now consumer behavior is shifting again. Instead of typing keywords and…
For much of senior living’s recovery, the objective was clear: rebuild occupancy. That focus was necessary and, in many cases, successful. Occupancy has steadily improved, and recent NIC research demonstrates a fundamentally different operating environment than just a few years ago. At the same time, strong occupancy gains…
NIC congratulates the Future Leaders Council (FLC) Class of 2026, who were honored at the Fall Conference in Chicago, IL. Over three years, these leaders shaped strategic projects, served on committees, and shared their expertise through thoughtful content and programming. As graduates, they now join the cadre of FLC…
Recorded live at the 2026 NIC Fall Conference in Chicago, this NIC Chats On the Road episode brings back Brett Landrum, founder and CEO of Procare HR, and Ryan Galea, CTO of Procare HR and CEO of Go Icon. Host Lisa McCracken speaks with Landrum and Galea about…
Recorded live at the 2026 NIC Fall Conference in Chicago, this episode features Kristy Yoskey, vice president of product development and growth at PointClickCare. Host Lisa McCracken talks with Yoskey about how senior housing providers are taking on more care coordination, and what that means for health technology.