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Middle Market

Middle market senior housing is a newly defined segment that is on the rise. Gain insights into this demographic's financial challenges: too affluent for government support yet facing limited private pay options.

Bridging the Gap in Senior Care

The number of middle-income seniors is projected to nearly double by 2029, reaching 14.35 million seniors, yet over half of them will lack the financial means for senior housing. NIC research and analytics offer fresh insights to inform housing and healthcare policy while providing valuable guidance for institutional investors, capital providers, and operators. Together, we aim to ignite a national discourse, uniting policymakers and private sector visionaries to envision innovative ways to serve the overlooked segment of middle-income seniors. 

Research Study

The Forgotten Middle

Explore the first-of-its-kind NIC-funded study conducted by NORC at the University of Chicago, defining the unique characteristics and needs of America’s middle-income seniors focusing on: 

  • Cognitive impairment 
  • Chronic conditions 
  • Mobility limitations Case Studie
Read the Executive Summary

Case Studies