Supporting Middle Market Senior Housing: Four Financing Solutions
NIC-sponsored Milken Institute research reveals strategies to create and scale properties to meet the needs of aging middle-income Boomers.
Middle Market
Middle market senior housing is a newly defined segment that is on the rise. Gain insights into this demographic's financial challenges: too affluent for government support yet facing limited private pay options.
Bridging the Gap in Senior Care
The number of middle-income seniors is projected to nearly double by 2029, reaching 14.35 million seniors, yet over half of them will lack the financial means for senior housing. NIC research and analytics offer fresh insights to inform housing and healthcare policy while providing valuable guidance for institutional investors, capital providers, and operators. Together, we aim to ignite a national discourse, uniting policymakers and private sector visionaries to envision innovative ways to serve the overlooked segment of middle-income seniors.
The Forgotten Middle
Explore the first-of-its-kind NIC-funded study conducted by NORC at the University of Chicago, defining the unique characteristics and needs of America’s middle-income seniors focusing on:
- Cognitive impairment
- Chronic conditions
- Mobility limitations
Case Studies
Truewood by Merrill Gardens: Middle Market Case Study
Find out how Merrill Gardens offers monthly rates well below average independent living and assisted living market rates.
United Church Homes: Middle Market Case Study
This NIC case study features United Church Homes and details how their organization has committed to developing and operating middle market housing options for older adults in multiple Ohio markets.
Opus by 2Life Communities: Middle Market Case Study
Learn how 2Life Communities offers monthly rates well below typical independent living rates.
United Church Homes: Middle Market Case Study – Follow Up
This NIC case study offers further insights on United Church Homes’ success in developing and operating middle market housing options for older adults.
Illinois Supportive Living Program: A Case Study in Affordable, Community-Based Long-Term Care
This NIC case study features the Illinois Supportive Living Program (SLP), a nationally recognized model that addresses the growing need for affordable, person-centered long-term care.
Research
Explore research and resources focused on expanding housing and care options for middle-income older adults.
Key Takeaways From Housing for America’s Older Adults 2023
The Housing for America’s Older Adults 2023 report, published by the Harvard Joint Center for Housing Studies, includes a special analysis on the middle-market older adult.
Donor Advised Funds: A Potential Source of Capital
As senior living developers and operators look for ways to serve the “Forgotten Middle,” Donor Advised Funds might be a viable option for select organizations and partners.
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Focus Area Committees Help Enable Engagement
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NIC’s Strategic Plan includes objectives to ‘expand the tent’ across five key focus areas – Active Adult, AgeTech, Capital for Operations, Middle Market, and Partnering for Health. Focus Area Committees (FACs) were formed to support these efforts. The Middle Market Committee is led by Chair Matthew Ruark of Keybank. We had…