Merrill Gardens’ Middle Market Truewood First Hill Community Offers Monthly Rates as Low as 59% of the Average Independent Living Market Rate and 41% of the Average Assisted Living Market Rate
NIC Analytics Case Studies feature organizations, strategies, and products that are solving challenges in the senior living industry with creative solutions that are effective, repeatable, and scalable.
There’s a “Forgotten Middle” in America’s senior housing market — those who have too much wealth to qualify for government support programs but too few financial resources to cover most private pay senior living options.
This case study examines the Truewood by Merrill Gardens portfolio and their approach to best serving middle market older adults.
Fill out the form to download the Truewood Case Study
See Truewood’s approach to best serving middle market older adults by:
- Understanding its consumer
- Scrutinizing expense items
- Unbundling services
- Implementing an efficient workforce
- Keeping acquisition costs low