Truewood by Merrill Gardens: Middle Market Case Study
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    Truewood by Merrill Gardens: Middle Market Case Study

    Find out how Merrill Gardens offers monthly rates well below average independent living and assisted living market rates.

    October 19, 2023

    Middle Market  • Labor/Workforce  • Senior Housing  • Case Study

    Merrill Gardens’ Middle Market Truewood First Hill Community Offers Monthly Rates as Low as 59% of the Average Independent Living Market Rate and 41% of the Average Assisted Living Market Rate

    NIC Analytics Case Studies feature organizations, strategies, and products that are solving challenges in the senior living industry with creative solutions that are effective, repeatable, and scalable.

    There’s a “Forgotten Middle” in America’s senior housing market — those who have too much wealth to qualify for government support programs but too few financial resources to cover most private pay senior living options. NIC Analytics case studies showcase senior housing operators and capital providers that are serving this large middle income senior cohort.

    This case study examines the Truewood by Merrill Gardens portfolio. See Truewood’s approach to best serving middle market older adults by: 

    • Understanding its consumer 
    • Scrutinizing expense items  
    • Unbundling services
    • Implementing an efficient workforce  
    • Keeping acquisition costs low

    Learn how the organization successfully slashed dining labor expenses and increased employee satisfaction through its creation of a Resident Experience Partner. Download the case study now.