Speakers Announced for the Inaugural ‘National Skilled Nursing Investment Forum’

January 7, 2010

Press Release

Press Room – 2010 NIC Press Releases


New NIC Event Being Held in San Diego on March 8-10, 2010

Contact: Renee Tilton, (410) 626-0805 or rtilton@crosbymarketing.com

Annapolis, Md. – The National Skilled Nursing Investment Forum, debuting in San Diego, Calif., on March 8-10, 2010, will bring together a who’s who of industry operators, financiers, association heads and government representatives with a vested interest in the skilled nursing sector. The National Investment Center for the Seniors Housing & Care Industry (NIC), which is hosting the Forum, plans to make it an annual event, according to Robert G. Kramer, president of NIC.

In addition to major presentations that focus on the Forum’s theme “Moving from Yesterday to Tomorrow: Capital & Reimbursement Strategies,” multiple breakout sessions will utilize case studies to illustrate successful renovations, new developments and transformations, as well as explain strategies for revitalizing skilled nursing properties, improving quality and increasing revenue.

Breakout sessions will be held on March 9. The first round will begin at 11:00 a.m.:

  • In “New Model/New Development Case Study,” panelists Scott Jones, vice president, Citibank N.A. and John F. Taylor, president & CEO, StoneGate Senior Care will present an in-depth review of the design, operations and marketing strategies that StoneGate developed for its next generation of skilled nursing facilities. Moderated by Mike Stephen, senior VP-marketing, Health Care REIT, Inc., this session will demonstrate how combining a high-acuity medical model with a superior hospitality component significantly improves marketing, referrals and opportunities for financing.
  • Jim Thompson, senior vice president, CAPMARK will moderate “Rehab/Renovate Case Studies” which will examine two case studies – one the resurrection of an aging facility and the other the repositioning of a relatively new property – by panelists Peter Longo, partner, Cantex Senior Communities and Scott Schuster, president, Wingate Healthcare. These case studies will reveal how similar improvement methods can renew properties and enhance profitability.
  • Learn about “Emerging Trends – The Culture and Care Approach to Reinventing Your Facility” in a session moderated by F. Donald Kelly, III, executive vice president, Covington Senior Living, LLC. Two major skilled nursing facility operators – Deborah Lewis Hiller, president & CEO, Eliza Jennings Senior Care Network and Joe Steier, president & CEO, Signature HealthCARE, Inc. – will describe how they used the “Culture and Care Approach” to benefit their residents, their direct care staff and their capital providers. Details about how this resident-centered care approach can transform an aging skilled nursing property will be discussed, including changes in the facility’s structure, techniques used to overcome regulatory hurdles, required financial investment and the return on that investment.

Three additional breakout sessions will begin at 2:00 p.m.:

  • An insightful discussion about the customer-centered design and operating focus of the Trilogy Health Services continuum model from panelists Peter J. Kane, managing director, The PrivateBank and Steven A. Van Camp, executive vice president and CFO, Trilogy Health Services, LLC will be presented in “New Model/New Development Case Study.” Moderated by F. Donald Kelly, III, executive vice president, Covington Senior Living, LLC, this session will focus on the evolution of Trilogy’s site and market evaluation, facility design, construction, marketing and programming to meet the needs and desires of both residents and lending institutions.
  • Panelist Renee Pruzansky, senior vice president, AristaCare Health Services and moderator Doug Korey, managing director, Contemporary Healthcare Capital, LLC will reveal “Effective Strategies to Increase Revenue by Raising Acuity Levels” in a session that explains how a Pennsylvania facility increased revenue by focusing on higher paying, higher acuity residents. This case study will describe the components necessary for creating a successful high acuity program, as well as marketing techniques that can boost occupancy and attract high acuity residents.
  • The “Repositioning Existing Nursing Home Beds” session – moderated by Steve Fogg, chief financial officer, Marquis Companies & Consonus Healthcare – will include details about two state plans designed to address capacity problems in skilled nursing facilities. The key points and outcomes of the 2003 Skilled Nursing Facility bed capacity reduction plan proposed by the State of Oregon and New York State’s Health Care Efficiency and Affordability Law for New Yorkers Capital Grant Program (“HEAL” NY Program) will be described by panelists Jim Carlson, CEO/president, Oregon Health Care Association;Dick Herrick, president & CEO, New York State Health Facilities Association, Inc.; Dave Tosetto, executive director of development, ElderWood Senior Care and Fogg.

The two final breakout sessions will begin at 3:30 p.m.:

  • In “Rehab/Renovate Case Studies,” panelists Paul Dauerman, chief executive officer, Peregrine Health Services, Inc. and Dave Tosetto, executive director of development, ElderWood Senior Care will utilize case studies to describe techniques for formulating renovation strategies. Tactics for evaluating market demand, assessing the need for development and analyzing returns will also be included in this session moderated by Mark S. Davis, president, Healthcare Transactions Group, Inc.
  • Those interested in “Healthcare Reform, Medicare Reimbursement Cuts and What They Mean for the Skilled Nursing Provider” will get a closer look at the issues and effects surrounding Medicare reimbursement cuts in this session. Moderated by James H. Gomez, CEO/president, California Association of Health Facilities (CAHF), panelists Kathleen M. Griffin, national director, post acute and senior services, Health Dimensions Group and Alan G. Rosenbloom, president, Alliance for Quality Nursing Home Care will describe strategies for responding to healthcare reform and predict what’s to come in 2010 and 2011.

Attendees will also have multiple networking opportunities including an opening reception, coffee/networking breaks and a networking lounge. In addition, on March 9 a joint networking reception with the co-located 2010 NIC Regional Symposium also held that week will allow attendees to interact with key lenders and investors who are not only involved in the skilled nursing sector, but also interested in the private pay side of seniors housing and care.

The early bird registration rate for the 2010 National Skilled Nursing Investment Forum is $1000 for general (non-operator) attendees; $1350 after January 15, 2010. This registration includes free admission to the NIC Regional Symposium, which is being held immediately after the Forum on March 9-11, 2010. For operators, the registration rate is $600, which increases to $750 after the early bird deadline. Operators pay just $350 more to attend the Symposium.

Registration is limited, CLICK HERE to register. To become a sponsor, contact Elisa Infante Freeman at (410) 267-0504 or efreeman@nic.org.

About NIC

Founded in 1991, the National Investment Center for the Seniors Housing & Care Industry is a nonprofit education and research organization providing information about business strategy and capital formation for the senior living industry. NIC is the leading provider of historical and trend data on the industry through its NIC MAP® Data and Analysis Service that tracks properties in the 100 largest metropolitan areas and its Key Financial Indicators™ (KFIs) that report nationwide statistics. Proceeds from its annual conference and other events are used to fund data and research on issues of importance to lenders, investors, developers, operators, and others interested in meeting the housing and care needs of America’s seniors. For more information, visit www.NIC.org or call (410) 267-0504.