Middle Market
Middle market senior housing is a newly defined segment that is on the rise. Gain insights into this demographic's financial challenges: too affluent for government support yet facing limited private pay options.
Bridging the Gap in Senior Care
The number of middle-income seniors is projected to nearly double by 2029, reaching 14.35 million seniors, yet over half of them will lack the financial means for senior housing. NIC research and analytics offer fresh insights to inform housing and healthcare policy while providing valuable guidance for institutional investors, capital providers, and operators. Together, we aim to ignite a national discourse, uniting policymakers and private sector visionaries to envision innovative ways to serve the overlooked segment of middle-income seniors.
The Forgotten Middle
Explore the first-of-its-kind NIC-funded study conducted by NORC at the University of Chicago, defining the unique characteristics and needs of America’s middle-income seniors focusing on:
- Cognitive impairment
- Chronic conditions
- Mobility limitations Case Studie
Case Studies
Truewood by Merrill Gardens: Middle Market Case Study
Find out how Merrill Gardens offers monthly rates well below average independent living and assisted living market rates.
United Church Homes: Middle Market Case Study
This NIC case study features United Church Homes and details how their organization has committed to developing and operating middle market housing options for older adults in multiple Ohio markets.
Opus by 2Life Communities: Middle Market Case Study
Learn how 2Life Communities plans to offer monthly rates well below typical independent living rates.
United Church Homes: Middle Market Case Study
This NIC case study offers further insights on United Church Homes’ success in developing and operating middle market housing options for older adults.
Related Content
Focus Area Committees Help Enable Engagement
In the Fall of 2022, the NIC Board of Directors adopted a Strategic Plan which included objectives to “expand the tent” into five Focus Areas over the next five years. These Focus Areas were becoming increasingly important for the senior housing and care industry to understand because of their impact…
Matthew Ruark, Head of Commercial and Healthcare Production, KeyBank, Tackles Industry Challenges as NIC Middle Market Committee Chair
NIC’s Strategic Plan includes objectives to ‘expand the tent’ across five key focus areas – Active Adult, AgeTech, Capital for Operations, Middle Market, and Partnering for Health. Focus Area Committees (FACs) were formed to support these efforts. The Middle Market Committee is led by Chair Matthew Ruark of Keybank. We had…
Focus Area Committees Aim to “Expand the Tent”
Focus Area Committees (FACs) were created to support these efforts and include subject matter experts and industry experts in the five Focus Areas who will make recommendations for including the Focus Area in conference sessions; research, data, and analytics; and educational and training programs.