News & Press Releases

Senior Living Stands Together to Help Ukrainian Seniors With New Giving Campaign to Help Stem Aid Crisis

Argentum, ASHA, Health Dimensions Group, and NIC are collaborating on an emergency initiative to raise money for much-needed supplies for Ukrainian seniors. 

(Alexandria, Va.) – The senior living community in the United States led by Argentum, American Seniors Housing Association (ASHA), Health Dimensions Group, and the National Investment Center for Seniors Housing & Care (NIC), is leading an urgent campaign to deliver supplies to war-ravaged Ukraine, specifically targeting seniors. 

The four senior living-associated groups have teamed up with CARE to champion a philanthropic effort to raise these funds to help seniors in Ukraine with desperately needed food and shelter. Beginning now through May 18, contributions will help get urgently needed supplies like water, food, hygiene kits, and other ongoing support directly to seniors at risk from these hostilities. 

“The situation in Ukraine is getting worse, and more and more innocent seniors are suffering as a result. This new program will offer a way for American senior living communities to reach out to the more than 7 million people aged 60 or older in the Ukraine who cannot escape the battleground their country has become,” said James Balda, president and chief executive officer of Argentum. 

He urged senior living communities to be part of the effort by encouraging employees and residents to spread the word about the campaign and asking them to tell family and friends. “Companies can also consider an employer-matching program,” Balda said. 

Brian Jurutka, president and CEO, NIC, said his organization supports the efforts led by Argentum to provide basic needs of food and water for older Ukrainians during this horrible crisis. “We encourage those with a passion for helping seniors to support by providing a donation which will be used to provide humanitarian aid in this time of need.” 

Erin Hennessey of Health Dimensions Group said, “Health Dimensions Group joins the world in watching with sadness as the war and humanitarian crisis in Ukraine continues. As an organization committed to the well-being of seniors, our hearts break for the seniors of Ukraine who are unable to get to safety and are facing violence, the lack of food, shelter, medical care, and the loss of loved ones.”  

“We look forward to coming together with the rest of the senior living and care profession to show the world that senior living cares.” 

Adding to the effort, ASHA President David Schless said his group “is pleased to participate in this important industry effort to raise much-needed funds to help older adults in war-torn Ukraine. We are encouraging our members and industry partners to make a difference with a contribution to CARE as soon as possible.”  

To learn more about this initiative and to get involved, visit 

About Argentum
Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults. 

Argentum’s programs and initiatives are driven by its membership. For more information about joining Argentum, please visit 

About ASHA 

The American Seniors Housing Association (ASHA) is at the forefront of advancing the interests of executives engaged in the development, ownership, operations and financing of seniors housing. We are the premier source for research, conferences and advocacy, and our commitment to excellence makes us an outstanding investment for busy executives. ASHA’s all-inclusive annual membership fee is a tremendous value. As a member, you access the thought leadership, innovation, research and strategic relationships that have made ASHA a trusted industry leader for more than 25 years. For more information, see 

About NIC 

The National Investment Center for Seniors Housing & Care (NIC), a 501(c)(3) organization, works to enable access and choice by providing data, analytics, and connections that bring together investors and providers. The organization delivers the most trusted, objective, and timely insights and implications derived from its analytics, which benefit from NIC’s affiliation with NIC MAP Vision, the leading provider of comprehensive market data for senior housing and skilled nursing properties. NIC events, which include the industry’s premiere conferences, provide sector stakeholders with opportunities to convene, network, and drive thought-leadership through high-quality educational programming.  For more information, visit NIC’s website and follow NIC on Twitter, LinkedIn, and Facebook. 

About Health Dimensions Group 

Health Dimensions Group, with headquarters in Minneapolis, Minnesota, is a privately held entity that was formed in 2000. Our roots are deeply set within acute and senior care and our leadership has served a diverse group of clients for more than 20 years. HDG is governed by a board of directors and employs more than 100 staff throughout the country. As one of the nation’s thought leaders, HDG offers expertise in consulting and management services to post-acute, long-term care, and senior living providers, as well as hospitals and health systems across the nation. HDG’s experience includes work with clients in all 50 states. Through management of its 30 health care properties in seven states, HDG has extensive experience with day-to-day operations of skilled nursing facilities, continuing care retirement communities, assisted and independent living communities, and home health care. Aging services and post-acute care continue to undergo major transformation, and HDG understands the opportunities and challenges inherent with these uncertain and unsettling times. Our experienced consultants create customized approaches specific to each client’s unique circumstances to ensure they are well-positioned and equipped to navigate the landscape of change in post-acute and senior care. For more information, see

February 15th 2024 NIC Insider Newsletter Now Available Read Now »