News & Press Releases

NIC Fall Experience Provides Platforms for Senior Housing & Care Businesses to Evolve in Face of Covid-19

Online Conference and NIC Community Connector, a new tool to make connections to get business done, will provide wealth of critical learnings, networking opportunities, and expert commentary.

As the COVID-19 pandemic has greatly challenged the senior housing and care sector for the past six months, the NIC Fall Experience, consisting of the 2020 NIC Fall Conference—held online October 6-8 and October 13-15 and hosted by the National Investment Center for Seniors Housing & Care (NIC) —and the NIC Community Connector™, will focus on actionable strategies to respond to the pandemic and adapt for the future and will provide unique opportunities for new business connections with fellow sector leaders.

COVID-related sessions during the Conference will focus on how senior living operators are responding to the on-going crisis and what they learned; how capital providers are reacting and what the future holds; how COVID-19 is influencing healthcare and senior housing, and more. Attendees will have virtual networking opportunities to share with each other their own experiences and insights into how they continually contain the spread of the virus, reassure residents and families, and balance safety with resident autonomy.

The NIC Community Connector™ is a new, exclusive online networking platform offered free of charge to conference attendees through the end of this year. Amid COVID-19 constraints on traditional networking and business transactions, the launch of the NIC Community Connector™ presents a unique and powerful opportunity: connecting professionals directly to those they need to meet, and without the need to fend off irrelevant and unwanted contacts, cold calls, travel, or waste time. The platform assists with identifying contacts that fit your criteria for prospective important business partners to help grow your business.

“Nearly every aspect of the senior housing and skilled nursing sectors have been affected by COVID-19,” said Brian Jurutka, NIC’s president and CEO. “With the Conference and the NIC Community Connector™, we hope to help senior housing and care sector decision-makers connect with each other so that we all can continue to innovate to expand seniors’ access and choice to care and housing options that meet their needs.”

Key educational sessions at the 2020 NIC Fall Conference include:

  • Capital Expenditures: Are Investors Changing Their Assumptions in A COVID-19 World?
  • How Will COVID-19 Impact the Future of Aging and Aging Services?
  • Debt & Equity in Skilled Nursing: In the Age of COVID-19

The virtual 2020 NIC Fall Conference will be held in six, half days over two weeks. The Education Week is Tuesday, October 6 through Thursday, October 8 and will feature more than 50 sessions organized into three tracks: senior housing, skilled nursing and senior care. Speakers include:

  • Jo Ann Jenkins, chief executive officer of AARP
  • Soledad O’Brien, award-winning journalist, documentarian, entrepreneur & philanthropist
  • Andy Slavitt, former acting administrator of the Centers for Medicare and Medicaid Services and senior advisor for The Bipartisan Policy Center

The Connections Week is Tuesday, October 13 through Thursday, October 15 and will include virtual opportunities for attendees to join small group conversations based on curated hot topics and to interact meaningfully with new and existing peers, experts, and thought leaders. Highlights include:

  • Braindate facilitates experiential peer learning during the conference. Braindate™ helps attendees find and start conversations with other attendees with shared interests or challenges to explore during topic-driven, learning-focused conversations.
  • Peer-to-Peer Connections offer attendees opportunities to share perspectives on timely industry topics while exchanging ideas and making new contacts. Using the Zoom conferencing platform, groups will be provided central questions to discuss during small breakout group sessions that also allow for networking introductions.

To request a complimentary conference press access code and attend the virtual press briefing on Monday, October 5 from 1-2 pm please contact

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