Active Adult
Having first defined the category in 2022, NIC continues to bring focus to the Active Adult rental property market by providing crucial insights and analyses to investors, operators, and industry thought leaders.
NIC Academy Active Adult Boot Camp
Wednesday, September 10, 2025
Austin, TX
9:00 am – 2:30 pm
This full-day session is designed to provide a comprehensive introduction to the Active Adult sector, offering both foundational knowledge and hands-on learning.
Whether you’re an investor, developer, operator, or advisor, this Boot Camp will leave you better prepared to navigate the opportunities and complexities of the Active Adult market.
Learn MoreA Promising Landscape: Active Adult Rental Properties
The market for purpose-built active adult rental properties has enormous potential due to a large and immediate demand pool, no required healthcare licensure, less operational intensity than senior housing, and typically extended residency periods than that of senior housing or other multifamily properties. NIC strives to address the evolving landscape with data and insights to serve this growing demographic.
White Paper Update on the Emerging Property Type
The performance and growth of active adult rental properties continue to spark real estate developer and investor interest.
Download the white paper to learn more.
- How is “active adult” defined?
- What is important to understand when entering the active adult market?
- What are the consumer demographics of active adult communities?
- How does active adult differ from independent living and multifamily?
Active Adult Communities
Designed for individuals new to the sector or transitioning from related fields, Active Adult Communities covers best practices, case studies, and lessons learned. Candidates will examine resident profiles, project success factors, financing criteria, marketing strategies, resident engagement techniques, and emerging trends.
Learning Objectives:
- Understand the evolving definition and characteristics of the active adult housing segment.
- Develop project planning, marketing, leasing, and resident engagement skills specific to active adult communities.
- Apply knowledge of industry best practices and emerging trends to enhance project success and professional growth.
Case Studies
Avenida Partners’ Active Adult Rental Communities Achieve Retention Rate of 80-85% with Strong Rent Growth
Treplus Communities: Active Adult Case Study
Learn strategies that Treplus Communities employs to build, lease up, and grow the organization’s thriving active adult portfolio.
Webinar
NIC Active Adult Market Update Webinar
Hear from experts at NIC along with experienced Active Adult developers from Greystar and Zonda Advisory in this Active Adult Market Update.
Watch ReplayActive Adult Resources
Building on NIC’s role in the senior living and skilled nursing markets, NIC now brings focus to the active adult rental property market. Our platform for knowledge sharing, efficient connections, insights, and analyses—informed by NIC MAP Vision data on the active adult rental property market—will allow for better understanding, continued product evolution, and capital to help older adults with their housing needs.
See related content:
See related blog articles
- Do’s and Don’ts for Active Adult: Playbook for Emerging Property Type
- Lively, Interactive Session Showcases Active Adult Opportunities
- What Do Baby Boomers Want? How to Rethink the Idea of Community
- The Evolving Senior Housing Resident
- Active Adult Inventory and Penetration Rates
- Jane Arthur-Roslovic with Treplus Communities discusses managing active adult communities on an episode of NIC Chats podcast
- Watch past active adult NIC conference sessions on our YouTube channel.
More on Active Adult
Senior Housing Occupancy Rises in 2Q 2025; Inventory Growth at Record Lows
The NIC Analytics team presented findings during a webinar with NIC MAP clients on July 17, to review key senior housing data trends during the second quarter of 2025. Additionally, Mitch Brown, Principal at Senior Housing Consulting, Matt Pyzyk, Managing Director of Acquisitions at Green Courte Partners, and Ben Burke,…
Focus Area Committees Help Enable Engagement
In the Fall of 2022, the NIC Board of Directors adopted a Strategic Plan which included objectives to “expand the tent” into five Focus Areas over the next five years. These Focus Areas were becoming increasingly important for the senior housing and care industry to understand because of their impact…
Active Adult Rental Communities: Data Dive
How Does Active Adult Differ from Traditional Senior Housing? NIC MAP tracks age-eligible, market-rate, multifamily rental properties focused on enhanced lifestyle programming without providing meals. These communities are designed for older adults who are ready to downsize to a maintenance-free lifestyle, but who do not yet need the services and…