Market Analysis

Course Overview

The senior housing and care industry currently serves over three million residents in a rapidly growing demographic. The majority of residents in senior housing and care properties are over 80 years old, less than 15% of that demographic.

What you will learn:

• Market area, digging into drive times, natural boundaries, census geography information and market data
• Demand, supply, and competition, including demographic trends that are unique to both the resident and the adult-child, as well as existing and future supply
• Indirect competition, in the form of both home and community-based services
• Penetration rates, absorption, and occupancy, learning about capture rates and penetration rates, projecting absorption, and understanding stabilized occupancy trends in various markets
• Labor market challenges, both nationally and regionally, and the impacts these challenges have on the industry
• Emerging trends and innovation and the potential effects of market analysis

Instructors

Kevin McMeen, Lead Instructor
Co-founder of MidCap Financial

Andrew Lavinder
Financial Managing Director, Real Estate, MidCap Financial

Charles Turner
CEO, KARE

Lory Brin
Managing Director, Head of Healthcare Real Estate, MidCap Financial