News & Press Releases

NIC Announces 2011-12 Partners


Partners benefit from extensive exposure to industry decision-makers

Contact: Jessica Palmeri,

Annapolis, Md. – Aviv REIT, GE Capital, Genesis Rehab Services, Health Care REIT, Inc., and Surface Logic — round out the final list of NIC’s 2011 Premier Partners, as announced today by the National Investment Center for the Seniors Housing & Care Industry (NIC). In addition, Contemporary Healthcare Capital, LLC, became the first-ever Official Partner of NIC. The partnerships—created specifically for companies who wish to leverage positive associations with an organization that strives to advance the quality of seniors housing and care by facilitating informed investment decisions—offer a full year of continued promotion and benefits throughout NIC’s events, research, website, webcasts and other initiatives.

“We are honored to partner with these leading companies on an annual basis,” said Elisa Infante Freeman, vice president of events & corporate relations at NIC. “They will gain significant exposure to industry executives though NIC’s major business lines; and we benefit by aligning with major industry leaders who are committed to NIC’s mission as well.”

A real estate investment trust that has been at the forefront of senior living and health care real estate since 1970, Health Care REIT partners with progressive operators and health care systems to provide solutions-oriented capital to acquire, plan, develop, manage, reposition and monetize senior living, skilled nursing and health care real estate assets.. An S&P 500 company with an enterprise value of $17.1 billion, the company’s broadly diversified portfolio consists of nearly 900 properties nationwide. “Our company is built on relationships, reputation and capabilities. Our diversified portfolio includes over 100 high-quality organizations who choose to do business with Health Care REIT because the company is a trusted capital partner with unique and sophisticated structures. In partnership with NIC, we work to provide data and transparency to the investor community which lowers the cost-of-capital and supports the growth of the industry,” said Jennifer Crute Steiner, vice president of communications, Health Care REIT.

A premier consulting company, Surface Logic provides logical solutions for seniors housing and care facilities that improve their efficiency and effectiveness through a centralized system of management and reporting. Their team consists of highly experienced consultants with expertise in Six Sigma process improvement, procurement, construction management, logistics, product specification, and facilities management. “By partnering with NIC, we gain an unparalleled opportunity to network with other industry leaders who share the same mission of improving the quality of seniors housing and care,” said Andy Baxter, vice president and C.O.O. of Surface Logic.

With over $17 billion invested in more than 40 sub-sectors including senior housing, hospitals, pharmaceuticals, and medical devices, GE Capital, Healthcare Financial Services is a premier provider of capital and services to the healthcare industry. The dedicated Long-Term Care Finance team has decades of experience and focuses on building and sustaining valued relationships with customers to deliver customized real estate financing solutions. “As a leading provider of financing to the healthcare industry, GE Capital, Healthcare Financial Services is pleased again to be a Premier Partner of NIC in 2011,” said James Seymour, senior managing director, GE Capital, Healthcare Financial Services, Healthcare Real Estate.

Genesis Rehab Services employs 9,000 therapists to deliver exceptional clinical outcomes to thousands of people who require physical, occupational, speech-language pathology, and respiratory services each year. In addition, the satisfaction of their patient, employee, and business partner relationships are unrivaled in the industry. “We participate in many of the major industry conferences, and we find that NIC events provide a unique opportunity for us to network with investors, lenders, and operators. Through these events, we have been able to network with key players with whom we otherwise might not have met,” said Lou Ann Soika, senior vice president, Genesis Rehabilitation Services.

Aviv REIT has been one of the largest owners of skilled nursing and other healthcare properties in the United States for more than 30 years. With 201 properties in 25 states, the company has cultivated long term relationships which have led to significant growth and repeat business. “We are pleased to expand our relationship with NIC as a Premier Partner,” said Craig Bernfield, chief executive officer, Aviv REIT. “I believe our company’s knowledge and experience will be beneficial to NIC, and we know we will benefit from NIC’s resources and industry presence.”

Contemporary Healthcare Capital, LLC, is a leading provider of senior mortgage, mezzanine debt, and equity to healthcare companies throughout the United States. They specialize in flexible financial solutions that are targeted to the specific needs of individual companies. “Partnering with NIC allows us to connect with the largest number of potential customers and financial contacts in the industry,” said Doug Korey, managing director of CHC. “Our marketing dollars are important to us and we believe that not only are we obtaining the best exposure for our buck with NIC, but we are constantly learning about our industry through this relationship.”

NIC offers two levels of partnership packages for up to fifteen companies annually: Premier Partnerships and Official Partnerships. Both packages include dollars to be applied to sponsorships available at major NIC events. Partners also receive numerous additional benefits, including, but not limited to: premier meeting space at NIC’s major events; company logo placement on NIC event signs and banners; exclusive invitations to NIC events and receptions; recognition and logo inclusion on NIC marketing communications; ads in the NIC Insider e-newsletter, web pages and other key locations; as well as a NIC MAP Industry Trends subscription. NIC’s partners gain an impressive array of opportunities to promote their companies to decision-makers in the seniors housing and care industry in ways that have not been traditionally offered to NIC sponsors in the past.

Partnerships are available on a limited basis. To become a partner, contact Elisa Infante Freeman at (410) 267-0504 or

About NIC

For 20 years, the National Investment Center for the Seniors Housing & Care Industry (NIC) has been committed to advancing the quality of seniors housing and care by facilitating informed investment decisions for investors, lenders, owners, operators and developers through groundbreaking research, actionable data and dealmaking events. NIC is the leading provider of historical and trend data on the industry through its NIC MAP® Data and Analysis Service that tracks more than 12,000 properties on a quarterly basis in the 100 largest metropolitan markets. Proceeds from its annual conference and other events are used to fund data and research on issues of importance to lenders, investors, developers, operators, and others interested in meeting the housing and care needs of America’s seniors. For more information, visit or call (410) 267-0504.

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