News & Press Releases

Lisa McCracken to join NIC as Head of Research & Analytics

Nationally recognized expert in senior housing, corporate finance and healthcare to provide actionable insights and thought leadership to improve choices for older adults

ANNAPOLIS (August 23, 2023) – The National Investment Center for Seniors Housing & Care (NIC) has named senior living and healthcare expert Lisa S. McCracken head of research and analytics, effective October 1.

McCracken will oversee NIC’s research and analytics team, who develops actionable, data-driven insights on industry challenges and opportunities. She will drive a robust research agenda with nationally recognized partners to help the next generation of senior housing and care leaders address evolving and dramatically different consumer preferences and needs. She will also showcase practical examples of how organizations nationwide are embracing opportunities to meet the demands of a changing marketplace.

“Lisa’s unique background in senior housing, finance, and healthcare gives her the perfect mix of knowledge, skills and leadership to propel NIC forward during a period of industry-wide challenges and opportunities,” said Susan Barlow, chair of NIC’s board of directors. “At every stage of her career, Lisa has distinguished herself by embracing the toughest assignments and developing data-driven solutions to help stakeholders make complicated business decisions with confidence. I am thrilled to welcome her to NIC’s leadership team and look forward to her contributions.”

McCracken currently works as director of senior living research and development with Ziegler, a leading investment bank for senior housing and care, where she oversees research staff supporting the senior living, senior housing and related corporate finance healthcare practices. She is a nationally recognized thought leader and primary researcher for the LeadingAge Ziegler 200, Ziegler CFO Hotline, and other industry-wide publications.

“I am excited to build upon my career in the senior living and care sector and am honored to be joining such an esteemed organization. I look forward to working with the talented and committed staff at NIC, the board, and its many volunteers to advance the strategic goals of the organization and to ultimately make a positive impact on the lives of older adults,” said McCracken.

“Lisa appreciates NIC’s historic strength in data and shares an ambitious vision for a best-in-class research and analytics capability that allows NIC to continue to lead national conversations on the most pressing issues facing owners, operators and investors,” said Raymond Braun, NIC’s president and CEO.

McCracken began her career as a research analyst at Holleran, a healthcare and aging services research and consulting firm, where she was successively promoted to become vice president of research, managing partner and ultimately president between 2009 and 2013.


About the National Investment Center for Seniors Housing & Care

The National Investment Center for Seniors Housing & Care (NIC), a 501(c)(3) organization, works to enable access and choice by providing data, analytics, and connections that bring together investors and providers. The organization delivers the most trusted, objective, and timely insights and implications derived from its analytics, which benefit from NIC’s affiliation with NIC MAP Vision, the leading provider of comprehensive market data for senior housing and skilled nursing properties. NIC events, which include the industry’s premier conferences, provide sector stakeholders with opportunities to convene, network, and drive thought leadership through high quality educational programming.  For more information, visit NIC’s website and follow NIC on TwitterLinkedIn, and Facebook.

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