Want to better understand how and why penetration rates can vary across markets, and where opportunities exist to expand access? Assisted living penetration rates are often explained by demographics or economics—but NIC’s latest research uncovered more complex drivers.
Join us on June 25th for a timely discussion exploring NIC’s new research on assisted living penetration across U.S. markets. This webinar will examine the underlying drivers and what they mean for the road ahead. You’ll gain perspective on:
- Key findings from NIC’s latest assisted living penetration research
- Why traditional assumptions about demand may fall short
- Market-level factors shaping penetration rates, including factors such as product awareness, affordability perception, cultural norms, workforce stability, and policy environments
- Opportunities to expand access and support future growth
- Practical strategies for operators, investors, developers, and policymakers to move the needle and better serve America’s older adults