In his role as senior vice president/chief marketing officer, Rick Westermann drives competitive positioning and improved brand experiences across the LCS Family of Companies. Using his knowledge and experience in community marketing and sales, he leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick’s leadership helped LCS exceed all-time inquiry and sales records and launched the company’s SalesFIRST standards, a comprehensive strategy to drive sales performance and create consistent, high-quality experiences with residents and their families.
Since assuming his role as chief marketing officer, Rick has launched the Data Analytics team to provide critical insights that guide strategic decisions across the LCS family of companies. Under his leadership, the Market Research team has become a key resource in analyzing consumer behavior and emerging trends to support data-driven decision-making. He also oversees LCS corporate communications strategies to ensure the company’s messaging aligns with its evolving brand and mission, national business development opportunities, and community marketing.
Rick joined LCS in 2018 as the vice president/senior director of marketing and sales for the rental division for Life Care Services. He has served in leadership roles with the LCS Innovation Council, is a member of Argentum, and a graduate of their inaugural LEAD program. He also serves as an advisory board member for both the Senior Care Marketing Summit (SMASH) and Further. Prior to LCS, Rick served on the Senior Leadership Team at A Place for Mom as the Vice President of Partner Services and with Leisure Care as their National Sales & Marketing Manager. Rick holds a bachelor's degree in both business and history from Luther College in Decorah, Iowa.