Madelyn Hip is the Content Marketing Manager for Conferences and NIC Academy at the National Investment Center for Seniors Housing & Care (NIC), where she helps develop and execute integrated marketing campaigns that drive engagement and registrations across NIC's conferences and educational programs. In this role, she oversees omni-channel content strategy, email marketing, and campaign messaging across channels.
Prior to joining NIC, Ms. Hip built her marketing career across the commercial real estate, technology, and consumer goods sectors, developing expertise in multi-channel campaign execution, editorial coordination, content development, and project management. She has worked across both B2B and B2C environments and is known for her collaborative approach, sharp attention to detail, and ability to deliver clear, consistent messaging across channels.
Ms. Hip holds a Bachelor's degree in Marketing and International Business from Universidad Tecnológica Centroamericana, where she graduated Cum Laude.