Lisa McCracken

Head of Research & Analytics / NIC

Lisa oversees NIC’s research and analytics team, which develops actionable, data-driven insights on industry challenges and opportunities and showcases practical examples of how organizations nationwide are embracing opportunities to meet the demands of a changing marketplace. Additionally, Lisa oversees a robust research agenda with nationally recognized partners such as NORC at the University of Chicago, the Harvard Joint Center for Housing Studies and the Milken Institute.

Prior to joining NIC, Lisa served as director of senior living research and development with Ziegler, a leading investment bank for senior housing and care, where she oversaw research staff supporting the senior living, senior housing, and related corporate finance healthcare practices. Lisa began her career as a research analyst at Holleran, a healthcare and aging services research and consulting firm, where she was successively promoted to become vice president of research, managing partner and ultimately president.

She is a nationally recognized thought leader and speaker and has been the lead researcher on a number of national research studies and publications such as the NIC Investment Guide, LeadingAge Ziegler 200 and other industry-wide publications.