The National Investment Center for Seniors Housing & Care (NIC) is pleased to announce a new collaboration with the International Council on Active Aging® (ICAA) to create and promote a first-of-its-kind wellness education course designed specifically for investors, owners, and operators in the senior living sector.
This initiative marks a significant step toward aligning wellness practices with financial performance, helping industry leaders understand how wellness integration drives both resident well-being and organizational return on investment (ROI).
“ICAA is excited to be collaborating with NIC on the creation and promotion of this course,” said Colin Milner, CEO and founder of ICAA. “It is vital that the industry has access to education that is not only evidence-based but also targeted to the needs of investors and operators. This course makes the strong case for why organizations should be moving their investments into wellness. Given that ICAA research shows 71% of senior living communities will be based in a wellness culture—with care—by 2030, the timing of this course is perfect.”
The new Wellness Course consists of five modules that cover the following:
- The Financial Impact of Wellness Programming
- Enhancing Resident Well-Being and Life Satisfaction
- Operationalizing Wellness for Strategic Advantage
- Case Study:WellRun Senior Living’s Wellness Program Implementation
- Emerging Trends and Future Opportunities
Upon completion, participants will gain a clearer understanding of what wellness truly encompasses, the commitment required to succeed, and how to achieve measurable ROI that benefits both the business’s bottom line and residents’ health outcomes.
“America’s aging population is arriving with higher expectations for health, purpose, and connection,” says Ray Braun, CEO of NIC. “Wellness is no longer an amenity, but a priority for residents. To meet that moment, investors, owners, and operators need a shared playbook for wellness—one that links resident outcomes to business performance. This course gives partners the common language and evidence they need to align strategy, execution, and ROI in serving older adults.”
The course is available through both the NIC website and the ICAA Educational Portal.
About the International Council on Active Aging (ICAA)
The International Council on Active Aging®, founded in 2001, is the leading organization dedicated to fostering active aging and wellness for older adults. ICAA connects senior living leaders, organizations, and professionals with education, research, and tools that drive wellness culture and improve quality of life for older adults.
About the National Investment Center (NIC)
The National Investment Center for Seniors Housing (NIC) is a nonprofit organization that provides data, analytics, and connections to facilitate informed investment decisions in the seniors housing and care sector. NIC’s mission is to support access and choice for America’s elders by helping the industry make sound financial and operational decisions.