Why Attend NIC Conferences

The NIC Advantage:

NIC conferences are where connections spark opportunity and insights drive action. Whether you’re deciding to attend or encouraging your team to join you, our conferences deliver measurable value and ROI.

Why NIC is Unique.

Each NIC conference is an efficient, three-day opportunity for networking, relationship-building, and deal-making among senior housing and care leaders. With more than 70% of attendees at the C-suite level, you’ll connect directly with the decision-makers shaping the future of the industry.

Networking at NIC Conference GIF

Why Attend?

  • Maximize ROI

    Turn three days into lasting value. Expand relationships, bring home strategies, and discover partnership opportunities that can yield lasting business value and pay dividends. One pivotal connection can create returns that far exceed your investment in attendance.

  • Expand Your Network

    Meet the top capital providers, operators, and service partners across senior housing and care looking to build long-term partnerships. With thousands of attendees—most at the C-suite level—NIC brings the industry’s innovative decision-markers together in one place. From all-day networking lounges to curated meetups and evening receptions, NIC makes it easy to expand your professional circle and turn connections into deals.

  • Efficient Networking

    NIC offers a networking experience unlike any other—focused, intentional, and built for results. There are no exhibit halls or booths, just purpose-designed spaces that foster high-value discussions. Dedicated lounges, receptions, and private meeting rooms create an environment where decision-makers can efficiently conduct business, negotiate deals, and strengthen relationships—all in one setting.

  • Gain a Competitive Edge: Advance Strategy & Insight

    NIC is the definitive source for senior housing and care intelligence—setting the industry standard for data, education, and expert analysis you won’t find anywhere else. Through expert-led sessions, you’ll stay ahead of the trends shaping investment, operations, capital, and care delivery, and get the education and analysis that power informed decisions and sustained success. NIC is where insights become strategy and the industry’s future takes shape.

  • Invest in Professional Growth

    Build skills, broaden perspective, and gain the education you need—all in one conference. Through workshops, education sessions, and leadership programming, you’ll uncover new ideas that inspire innovation and drive performance. Bringing more of your team multiplies the impact, allowing you to cover more sessions, connect with more people, and expand your opportunities.

  • Spark Innovation

    Discover fresh ideas and technologies that enhance operations, improve outcomes, and position your organization for what’s next in senior housing and care.


Who Attends

With over 70% of conference attendees from C-Suite and senior executives, and a balanced ratio of capital providers to developers and operators seeking capital, you can be sure that you’re in the room with the right people to build relationships and finalize transactions.


To learn more about the professional categories of our attendees and companies in attendance, please visit our rates and registration page.

Historical breakdown of attendance by job title at NIC conferences
Historical breakdown by job title (all conferences).
Historical breakdown of attendance by company type at NIC conferences
Historical breakdown by company type (all conferences).

Making the Case to Attend: Convince Your Boss — or Team

Attending a NIC conference is an investment that pays lasting dividends for you and your organization. Bringing more of your team amplifies that impact—allowing you to cover more sessions, connect with more partners, and bring back a broader range of ideas and opportunities to put into action.

Whether you’re making the case to attend yourself or encouraging others to join, these points can help demonstrate the tangible value NIC delivers.

One destination for education and connections. NIC events are a one-stop shop for all the insights, data, and connections you need to succeed in the industry.

Access to decision-makers. NIC conferences attract C-suite executives, leading operators, and the sector’s most active capital providers.

Partnerships that fuel growth. The insights and relationships gained often lead to new collaboration and business opportunities.

Team impact that multiplies. Sending multiple team members expands your organization’s reach across sessions and networking events.

Real return on investment. Early registration offers savings, and just one connection made at NIC can lead to opportunities that more than cover the cost of attendance.

Need help justifying your attendance?

Download our “Make the Case to Attend” document to share with leadership, or utilize our pre-drafted email template to contact them easily. We also encourage you to review the Conference Program to identify relevant sessions and visit Who Attends to see the companies and decision-makers you’ll meet.


First-Time Attendees at NIC Conference

For First-Time Attendees

First-time attendees can get a head start with pre-conference webinars, access to the attendee list through the conference app, and an onsite First-Time Attendee Gathering to meet NIC leaders and fellow participants.

Sponsorship Opportunities at NIC Conference

Want to Become a Sponsor?

Secure face-to-face meetings, gain visibility, boost exposure and corporate thought leadership, or grow your footprint with fellow thought leaders and partners. Learn how to get involved: visit the sponsorship page.

Ready to Join Us?

Register for our upcoming event and join the waitlist for future events to stay informed and get the chance to register early and save on registration fees.

For more information about NIC conferences, please reach out to events@nic.org.