Evolution of the U.S. Lodging Industry: A Report for the Senior Housing Sector

March 10, 2026

Report

NIC’s latest report, “Evolution of the U.S. Lodging Industry: A Report for the Senior Housing Sector, examines how the hotel sector has transformed over time—offering insights for today’s senior housing investors, owners and operators. 

Prepared by lodging expert John Arabia, this report explores key milestones in the hotel industry’s evolution, including: 

  • The rise of asset-light business models driven by strong operating company capitalization 
  • Segmentation by price point, increasing transparency for customers and investors 
  • Expansion from single-brand to multi-brand portfolios 
  • Heavy reliance on, and effectiveness of, third-party sales generation systems 

Education is a pillar of NIC’s mission. With this report we aim to inform, educate, and spark discussion across the senior housing community. 

Evolution of the US Lodging Industry_March 2026_Final

This report is made available by NIC for informational purposes only and is not intended to suggest any direct correlation between lodging and senior housing and care.