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Benchmarking and Attracting Institutional Capital to Seniors Housing

In this paper, we examine the ways in which the seniors housing industry can improve access to equity and debt capital. Currently, seniors housing operations and profits are not well understood by institutional investors, who are therefore reluctant to make investments. Seniors housing is a combination of housing (like apartments), plus hospitality services (like hotels) and health care services (like hospitals), but clear definitions and history of the return components are needed for investors. Investors want to assess the risks they are taking for the returns they are earning and thus need standardized information on income and expenses generated. To be comfortable making investments, investors expect standard accounting practices that facilitate investment comparison and aggregation of data for benchmarks and indices. It is our belief that self-selected standards are better for the seniors housing industry than externally imposed ones

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