The consideration of a new development raises a lot of questions. How successful will a proposed property be in its initial lease-up period and will it be able to capture some of the existing demand as well as a portion of the current and projected growth? What is the optimal combination of care types? How about the mix of unit…
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Conducting a Desktop Analysis of the Competition
When conducting a market study competitor analysis, many tools and sources of public information are available right from your desktop. The task may seem overwhelming, especially if the market is highly competitive. But here are some best practices to follow:
Know what you are looking for
Consider why the information is available
Think…
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Components of Market Analysis for Seniors Housing and Care
Market studies are a critical component of the seniors housing development planning process. They’re hard to get right and, unfortunately, extremely easy to get wrong.
In this multi-part blog series, I’ll provide the nuances, techniques, and best practices for making your market study a successful tool that helps prevent major project…
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