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NIC MAP Introduces New Feature: Trade Area Search by Drive Times & Traffic Flows

The NIC MAP Data Service recently unveiled its latest product enhancement to the NIC MAP Local Property Search tool as it introduced a new class of trade areas based on drive time or driving distance from a seniors housing, skilled nursing property or targeted location.  Drive-time analysis allows a user to customize a trade area or primary market area (PMA)…
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Understanding Your Market Study Part 3: Conducting a Desktop Competitor Analysis

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Next Up: Revenue Management

HCP Exec Previews Fall Conference Session Amid increased competition and pressure to boost revenue, dynamic pricing strategies can help building operators capture dollars that might have otherwise been left on the table.     “We need to think differently as an industry about pricing,” said Kai Hsiao, executive vice president, senior housing asset management, HCP, Inc., a large REIT based in Irvine,…
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June 6 2024 NIC Insider Newsletter Now Available Read Now »