NIC | CARES BLOG
A place for connections, analysis, research, and education on seniors housing and care

NIC MAP Introduces New Feature: Trade Area Search by Drive Times & Traffic Flows

The NIC MAP Data Service recently unveiled its latest product enhancement to the NIC MAP Local Property Search tool as it introduced a new class of trade areas based on drive time or driving distance from a seniors housing, skilled nursing property or targeted location.  Drive-time analysis allows a user to customize a trade area or primary market area (PMA)…
Topics: Competition, Hospitals, Market Study, Nic Map, Research, Seniors Housing
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Understanding Your Market Study Part 3: Conducting a Desktop Competitor Analysis

The first segment of this multi-part series established that market studies are a critical component of determining whether a proposed seniors housing property is an attractive investment opportunity. The second segment touched on maximizing accuracy in defining a market area. And the third segment discussed quantifying and qualifying the competitive environment. Concluding the third segment of the…
Topics: Competition, Data, Market Study, Research, Seniors Housing
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Next Up: Revenue Management

HCP Exec Previews Fall Conference Session Amid increased competition and pressure to boost revenue, dynamic pricing strategies can help building operators capture dollars that might have otherwise been left on the table.     “We need to think differently as an industry about pricing,” said Kai Hsiao, executive vice president, senior housing asset management, HCP, Inc., a large REIT based in Irvine,…
Topics: Capital, Competition, Research, Revenue, Seniors Housing
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September 2023 NIC Insider Newsletter Now Available Read Now »