Data from the recently released 4Q 2025 NIC MAP Actual Rate Report showed that:
In 4Q 2025, discounts between asking and initial rates widened for the independent living (IL) segment and narrowed for the memory care (MC) segment.
- For the IL segment, discounts between asking and initial rates averaged 12.1% ($581) in December 2025, equivalent to a 1.5-month discount on an annualized basis, up from a 0.9-month discount in September 2025.
- For the assisted living (AL) segment, average initial rates were 8.0% ($556) below asking rates in December 2025, translating to a 1.0-month discount on an annualized basis, up slightly from a 0.9-month discount in September 2025.
- Discount between asking rates and initial rates in the MC segment averaged 8.2% ($750) in December 2025, translating to a 1.0-month discount on an annualized basis, down from a 1.3-month discount in September 2025.
Move-ins outpaced move-outs for the IL and AL segments in the fourth quarter of 2025.
- The percentage of move-ins for the IL segment averaged 2.0%, while move-outs averaged 1.6% in December 2025.
- For the AL segment, move-ins averaged 3.0% of inventory in December, while move-outs averaged 2.8%.
- In the MC segment, both move-ins and move-outs averaged 3.3% of inventory in December 2025.
Additional key takeaways are available to NIC MAP subscribers in the full report.
About the Report: The NIC MAP Seniors Housing Actual Rates Report provides aggregate national data from approximately 300,000 units within more than 2,500 properties across the U.S., operated by over 50 senior housing providers. The operators included in the current sample tend to be larger, professionally managed, and investment-grade operators as a requirement for participation is restricted to operators who manage five or more properties. Visit the NIC MAP website for more information.