WHY NIC

WHY NIC

NIC: Your Strategic Partner in Senior Housing & Care

Empowering Informed Decisions in a Growing Market

Position your organization at the forefront of an industry on the verge of unprecedented growth. The National Investment Center for Seniors Housing & Care (NIC) is a nonprofit 501(c)(3) organization dedicated to providing the right data, education, and connections for industry leaders to make informed decisions as they operate, invest in, and facilitate senior housing and care. By providing trusted data, analytics, connections, and education, NIC brings together operators, investors and providers to support smart decision-making in the senior housing and care sector.

Transforming the Future of Senior Housing Insights

The senior housing and care sector is at a critical inflection point, driven by aging baby boomers, increased lifespans, and evolving consumer demands for health, wellness amenities, and affordability. To thrive in this unique landscape, real-time insights and actionable strategies are crucial. Here’s how NIC delivers unmatched value to industry stakeholders:

Trusted Data and Real-Time Analytics Gain unmatched industry clarity, strategic research studies, and timely updates on market fluctuations. NIC delivers the most comprehensive, trusted and objective insights on senior housing and skilled nursing properties. Through our strategic alliance with NIC MAP, we provide unparalleled market intelligence, including occupancy rates, rent growth, and construction trends across 140 metro markets.
High-Impact Networking and Connections Meet decision-makers, potential partners, and innovators at NIC’s renowned events. These premier conferences convene leading operators, capital providers, and service providers from small- to large-scale companies, to explore synergies that can drive growth and partnerships. These conferences are designed to generate connections, spark discussions, and steer the future direction of SHC investments.
Professional Education Equip yourself and your team with industry-specific skills through NIC Academy’s specialized programs. NIC provides investment and finance professionals opportunities to accelerate their skill development through Boot Camps, Courses, and Certificate Programs designed to enhance both fundamental industry knowledge and specialized skillsets.

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ENHANCE YOUR BUSINESS WITH NIC

Get involved and explore NIC Resources

NIC Events

NIC Events

Join industry leaders and network with future partners at upcoming NIC events, the premier senior housing conferences.

Join our upcoming conference now.
NIC Academy

NIC Academy

NIC Academy is your resource for SH education and the industry’s only professional certification program.

Earn your certification.
NIC Insider Newsletter

NIC Insider Newsletter

Access the latest SH news, research, and trends to improve your awareness and deepen your sector knowledge.

Subscribe to NIC’s Insider.

Access exclusive NIC resources to familiarize yourself with the industry:

Senior Housing Snapshot

Senior Housing & Care At-A-Glance

A snapshot on the senior housing and care sector with summary data on market value, supply, returns, ownership types, and more.

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Sustainable Growth

From Recovery to Sustainable Growth

Occupancy rates approaching 90% signal a powerful opportunity for growth in senior housing.

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Credit & Investment Webinar

Credit & Investment Outlook Webinar

March 26, 2025 — Replay the latest NIC webinar on senior housing investment trends.

Watch replay
Lending Trends Report

NIC Lending Trends Report

Rising loan volumes, falling delinquencies: cautious optimism in senior housing lending.

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NIC Investment Guide

NIC Investment Guide, 7th Ed.

Order your copy and stay ahead with the most up-to-date industry resource.

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Active Adult White Paper

Active Adult White Paper

Explore market rate, lifestyle-focused rental properties for age-eligible adults.

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2025 Growth Outlook

2025 Growth Outlook

Strong demographics and solid performance signal growth for senior housing.

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Value-Based Care

Value-Based Care

How the pandemic reframed the role of senior living in healthcare delivery.

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NIC Chats Podcast

NIC Chats Podcast

AI, robotics, and what’s ahead for aging in place, with John Burns.

Listen now
Eight Key Forces

8 Key Forces in Senior Housing

Strategic insights from NIC on where the industry is headed next.

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