United Church Homes: Middle Market Case Study

This NIC case study offers further insights on United Church Homes' success in developing and operating middle market housing options for older adults.

August 18, 2025

Middle Market  • Case Study

United Church Homes’ Use of Service Coordinator Cuts Move-Out Rate in Half

Learn United Church Homes’ approach to senior living for middle income older adults, including their strategies for: 

  • Understanding the Consumer 
  • Scrutinizing Expense Items and Unbundling Services 
  • Maintaining an Efficient Workforce and Utilizing Volunteers
  • Utilizing Partnerships for Low-Cost Support Services
  • Keeping Acquisition and Development Costs and Related Debt Low
United Church Case Study Summer 2025