News & Press Releases


Growth in sector and changing demographics contribute to industry momentum

Momentum in the seniors housing space is growing, according to the premier industry publication Emerging Trends in Real Estate 2018, recently released by PwC and the Urban Land Institute. The 65 and older population will increase by 6 percent of the total population, totaling 75.5 million by 2030, according to the U.S. Census Bureau. This explosion in the aging population, the variety of seniors housing property types, and the strong return on investment make seniors housing one of the ‘expected best bets’ for 2018.

“A part of the mission at the National Investment Center for Seniors Housing & Care (NIC) is to increase transparency through better and more available and reliable data, so this report is a validation that these efforts are having an impact on investment in the seniors housing industry,” said NIC’s Chief Economist Beth Burnham Mace. “We’re delighted to see seniors housing recognized and validated by PwC in their annual survey and report. Thanks in part to the continued dedication of the NIC staff to high-quality data and integrity, and to our ‘must-attend, who’s-who’ conferences, investment opportunities within the seniors housing and care sector are stronger than ever.”

NIC, a non-profit 501(c)(3) organization dedicated to enabling access and choice in the seniors housing industry, created the industry-leading seniors housing data product (NIC MAP©) that provides visibility on the collective market fundamentals of nearly 8,000 communities and almost one million seniors housing units in the United States.

Mace also attributes substantial growth, desirable demographics, and relatively strong and steady private sector investment returns as additional factors contributing to seniors housing’s ‘best bet’ designation. She continued, “A better understanding of social/psychological benefits for residents living in seniors housing properties is another key factor behind the investment momentum and interest we are seeing.”

Emerging Trends provides an outlook on real estate development and investments, trends, and issues impacting the U.S. and Canadian real estate markets. The report is one of the most highly regarded and widely read forecast reports in the real estate industry. The 2018 edition was compiled from 800 interviews and 1,600 survey responses.

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To schedule an interview with a NIC spokesperson on the investment opportunities and challenges for seniors housing, please contact Rachel Griffith at 202-868-4824 or

The National Investment Center for Seniors Housing & Care (NIC) is a 501(c)(3) organization established in 1991 whose mission is to enable access and choice by providing data, analytics, and connections that bring together investors and providers. For more information, visit, and follow NIC on Twitter.

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