News & Press Releases

NIC Defines Active Adult Property Type, Supporting Greater Choice for Aging Baby Boomers

Demand for this emerging housing segment for older adults is increasing; defining the market and providing new data will better inform investment.

ANNAPOLIS, Md. (September 8, 2022) – The National Investment Center for Seniors Housing & Care (NIC) released a white paper defining the active adult rental property type to better inform investment in this emerging housing segment for older adults. According to NIC experts, potential investors have lacked a common understanding of this segment and needed data to effectively evaluate investment opportunities.

NIC experts say active adult housing caters to millions of baby boomers with lower acuity health needs and a preference for an active, community-based lifestyle lived alongside generational peers. It fills a market need and serves as a bridge between conventional multifamily housing and traditional senior living options.

“Aging baby boomers value their independence but increasingly appreciate the opportunity for engagement that comes with residing amongst a vibrant community of people with similar interests and expectations,” said Brian Jurutka, president and CEO of NIC. “By formally defining this segment, NIC is enabling centralized data collection on the segment and opening the door to additional investment that will increase access and choice for millions in a vital, emerging market.”

While data to inform investment in active adult rental properties has been sparse, NIC’s definition of the active adult segment enables its affiliate NIC MAP Vision to collect segment-specific data. This affords investors and other market stakeholders data on more than 200 active adult properties across the nation, such as their characteristics and financial performance. More robust data, including operational performance and additional property coverage, is expected in early 2023.

“Aging baby boomers want housing options as diverse as they are,” Jurutka continued. “Delivering enough senior living options to fit aging boomers’ active lifestyles is going to take greater transparency to help the market’s stakeholders understand the segment and its growth opportunities.”

Active adult residents are typically younger and healthier than people in today’s senior housing communities. Active adult properties do not require healthcare licensure, involve fewer resources to operate, and experience less frequent turnover, making them attractive investments, while satisfying older baby boomers’ emerging housing needs.

Access the active adult white paper on NIC’s website.

Experts from NIC and NIC MAP Vision will discuss the new property type and its characteristics, as well as the profile of the potential customer base, during a briefing at NIC’s Fall Conference. The briefing will be held on Wednesday, September 14 from 1:30 – 2:15 PM in the Georgetown room on Level M1 of the Marriott Marquis Washington, D.C.


To RSVP your attendance at the press briefing at NIC’s Fall Conference or to speak with an expert about the emerging market segment, contact Sarah Schmidt at, (860) 227-8216.

About the National Investment Center for Seniors Housing & Care

The National Investment Center for Seniors Housing & Care (NIC), a 501(c)(3) organization, works to enable access and choice by providing data, analytics, and connections that bring together investors and providers. The organization delivers the most trusted, objective, and timely insights and implications derived from its analytics, which benefit from NIC’s affiliation with NIC MAP Vision, the leading provider of comprehensive market data for senior housing and skilled nursing properties. NIC events, which include the industry’s premiere conferences, provide sector stakeholders with opportunities to convene, network, and drive thought-leadership through high-quality educational programming.  For more information, visit NIC’s website and follow NIC on Twitter, LinkedIn, and Facebook.

About NIC MAP Vision

NIC MAP Vision is a leading provider of comprehensive market data for the seniors housing and care sector. NIC MAP Vision brings together two strong, well-respected, and complimentary teams and platforms – the market-leading NIC MAP® Data Service (NIC MAP) and VisionLTC’s best-in-class market research analysis platform. For more information, visit NIC MAP Vision’s website.

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