Active Adult Communities

Course Overview

In this course, students will explore the growing field of active adult housing, an expanding segment within the senior housing continuum. Led by Mitch Brown, Principal Consultant at Senior Housing Consulting (SHC), the course will offer valuable insights into the evolving landscape of active adult communities.

Designed for individuals new to the sector or transitioning from related fields, this course covers best practices, case studies, and lessons learned. Students will examine resident profiles, project success factors, financing criteria, marketing strategies, resident engagement techniques, and emerging trends. The course highlights the diverse approaches in the market rate, active adult rental housing sector, focusing on innovation and career development opportunities within the industry.

Enrollment Information

Enrollment Fee: $950

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Learning Objectives

  • Understand the evolving definition and characteristics of the active adult housing segment.
  • Develop project planning, marketing, leasing, and resident engagement skills specific to active adult communities.
  • Apply knowledge of industry best practices and emerging trends to enhance project success and professional growth.

Course Outline

  1. Introduction to Active Adult Housing: Definitions and Evolution
  2. Supply and Demand Drivers and Attributes of Successful Site Locations
  3. Entitlement and Development Best Practices
  4. Underwriting and Operating Metrics for Active Adult Projects
  5. Marketing, Leasing, and Resident Engagement Strategies
  6. Operational, Transactional, and Investment Performance Data in Active Adult Housing
  7. Innovations and Emerging Trends in the Active Adult Housing Market

Lead Instructor

Mitch Brown

Mitch Brown
Principal Consultant for Senior Housing Consulting (SHC)

Mitch Brown, Principal Consultant for Senior Housing Consulting (SHC), brings a wealth of expertise to his role, with a distinguished career spanning leadership positions in prominent real estate development and consulting firms. With a focus on active adult and full-service senior living communities, Mitch’s strategic guidance has informed numerous successful projects. As a recognized industry leader and former Chair of the Urban Land Institute Senior Housing Council, Mitch is dedicated to advancing the field and empowering the next generation of senior housing professionals.

Instructors

Zach Bowyer

Executive Managing Director, Cushman and Wakefield

Jane Roslovic

CEO and Co-Founder, Treplus Communities

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