Holly Ballarotto

Associate Vice President for Growth / Rowan University

Holly Ballarotto is Chief of Staff at Brandywine Living. Brandywine is the leading provider of luxury senior living in the Mid-Atlantic region, including assisted living, independent living, and memory care. Holly is a member of Brandywine's Executive Committee and is actively involved in a wide range of business activities impacting company operations and growth, including sales and marketing, recruitment, workforce training and education, new community development, and more. She also leads numerous corporate branding initiatives, expanding and managing the company's website and social media presence.

Holly graduated with a B.S. in Recreation and Leisure Studies from the University of Georgia, following which she began her career working in guest relations at the Ritz Carlton. She went on to join the Event Services Team at SmithBucklin, an association management company, where Argentum (formerly ALFA), the largest national senior living industry association, became one of her key clients.

Today, Holly is an active participant in Argentum as a member of the LEAD Steering Committee and Women in Leadership Committee. She is also a member of the National Investment Center for Seniors Housing & Care (NIC) where she was recently selected to the Future Leaders Council.