Explore the Opportunities in Senior Housing
Data-Backed Growth. Demographics-Driven Demand.
The senior housing industry is at a historic inflection point. Fueled by aging demographics and increased longevity, demand is rising, yet supply is not keeping pace. Projections show the senior housing sector needing roughly 100,000 new units per year over the next several years to keep up with demand. According to NIC MAP, the industry “must develop at nearly 2x the maximum pace and more than 3.5x the current pace for 90% occupancy in 2030.” 1
Successful developers and operators will capitalize on this demographic shift. If you’re interested in diversifying your portfolio, now is the time to position yourself at the forefront of this surging sector.
Why You Should Care About Senior Housing
Senior Housing Outperforming Other CRE Sectors
Senior housing occupancy growth is outperforming other major CRE sectors for the first time in nearly two decades, making it an attractive investment opportunity. 2
Strong Returns, Proven Resilience
Senior housing has consistently delivered stable returns, even through economic downturns. In 1Q25, senior housing outperformed the broader expanded NPI by nearly 60 basis points, with the highest NCREIF property return for the quarter. 3
Familiar Fundamentals, An Opportunity to Make a Difference
Senior housing shares core fundamentals with the multifamily, homebuilding, and hospitality operations sectors, yet success in this sector means expanding to meet the demands of an industry where care and community are just as critical as occupancy and NOI.
HOW NIC HELPS YOU SUCCEED IN SENIOR HOUSING
NIC is the industry’s trusted source of data, education, and connections, offering key market entry insights and unmatched access to sector experts, including capital providers, operators, and service partners.
NIC Facilitates:
Networking with Industry Leaders: Connect with the industry’s top players—including key lenders, equity investors, REITs, and service providers—at the premier senior housing and care conferences like the upcoming 2025 NIC Fall Conference.
Market Entry Insight, with the Community in Mind: While this adjacent sector has familiar operating fundamentals, it brings unique challenges—regulatory frameworks, operational complexity, and a care-driven, community-focused model. NIC provides the insights and partner connections you need to integrate these elements and deliver a successful senior housing product.
Data-Driven Insights and Key Trends: Leverage NIC’s expert-driven resources to evaluate opportunities, reduce uncertainty, and guide strategic decisions with clarity on development trends, operating models, and resident needs. Access tailored intelligence on care trends, labor and demographics, models, and performance metrics.
Strengthen your business relationships, secure partnerships, and gain insights directly from experts driving the industry forward.
Data. Analytics. Connections
NIC is the premier networking, research, and education source for senior housing leaders. Success takes insight. Check out these NIC resources and take advantage of our networking and education opportunities to prepare for success in the industry.
NIC Events
Join industry leaders and network with future partners at upcoming NIC events, the premier senior housing conferences.
Join our upcoming conference now.
NIC Academy
NIC Academy is your resource for SH education and the industry’s only professional certification program.
Earn your certification.
NIC Insider Newsletter
Access the latest SH news, research, and trends to improve your awareness and deepen your sector knowledge.
Subscribe to NIC’s Insider.Access exclusive NIC resources to familiarize yourself with the industry:
NIC Investment Guide, 7th Ed.
Order your copy and stay ahead with the most up-to-date industry resource.
Read more
Active Adult White Paper
Explore market rate, lifestyle-focused rental properties for age-eligible adults.
Read more
2025 Growth Outlook
Strong demographics and solid performance signal growth for senior housing.
Read more
Value-Based Care
How the pandemic reframed the role of senior living in healthcare delivery.
Read more
8 Key Forces in Senior Housing
Strategic insights from NIC on where the industry is headed next.
Read more