NIC | CARES BLOG
A place for connections, analysis, research, and education on seniors housing and care

Overheard at the Ziegler Finance & Strategy Conference

The 20th annual Ziegler Senior Living Finance + Strategy Conference, held October 4th through 6th in Colorado Springs, focused on trends primarily affecting not-for-profit senior living providers. Nicely dovetailing with NIC’s record-breaking attendance at its recent Fall Conference, the Ziegler event also attracted a record number of attendees, including a notable uptick in first-time participants. […]

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Understanding Your Market Study Part 3: Conducting a Desktop Competitor Analysis

The first segment of this multi-part series established that market studies are a critical component of determining whether a proposed seniors housing property is an attractive investment opportunity. The second segment touched on maximizing accuracy in defining a market area. And the third segment discussed quantifying and qualifying the competitive environment. Concluding the third segment […]

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Understanding Your Market Study: Part 3

Conducting a Desktop Analysis of the Competition When conducting a market study competitor analysis, many tools and sources of public information are available right from your desktop. The task may seem overwhelming, especially if the market is highly competitive. But here are some best practices to follow: Know what you are looking for Consider why […]

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