History
The demand for housing and care to serve America's aging population increases each
day, creating a high-growth market for many decades to come. But as more and more lenders, investors,
developers, and others enter this specialized market, the need for in-depth information — accurate,
unbiased, and beyond demographics — becomes imperative.
A lesson was learned from the problems with the high-end independent living housing model of the 1980s:
when insufficient data are available, unwise decisions can be made — bringing downturns that ripple
through the entire industry. That critical connection between educated sources of capital and market
success, was the driving force behind the creation of the National Investment Center for the Seniors
Housing & Care Industry (NIC).
From its founding in 1991 as a nonprofit educational forum, NIC has been the industry's information
pioneer, breaking new ground through cutting-edge research...opening new paths for communication...and
taking the lead as the foremost resource on financial and investment issues facing the senior housing
and long term care industry.
The NIC mission is to advance the quality of seniors housing and care by facilitating informed investment
decisions through providing decision-makers with timely, practical data — the hard facts and intricate
details essential for the efficient flow of capital to all points along the continuum of seniors housing
and long term care product types.
Importantly, NIC serves the entire industry as an objective purveyor of information: NIC research
and educational efforts are neither association-driven nor company-oriented. And, as an impartial observer
and unbiased source, NIC has become the primary link between the financial markets and seniors housing
developers/operators, connecting each side through relevant research and practical information... creating
channels for open dialogue and free debate through educational forums... and actively guiding the industry
toward a better understanding of market forces, better practices allowing efficient capital formation
— and better benchmarks for success.
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