2010 NIC National Skilled Nursing Investment Forum
Moving From Yesterday to Tomorrow: Capital & Reimbursement Strategies
Program
Forum Tuesday Afternoon Breakout Sessions • 2:00 p.m. – 3:00 p.m.
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to download a PDF of the 2010 National Skilled Nursing Investment Forum Preliminary Program.
New Model/New Development Case Study (Trilogy)
Trilogy Health Services continuum model. This continuum is comprised of skilled nursing, assisted living
and memory care on a campus that is either newly developed or that has been repositioned. The session
will focus on the evolution of Trilogy’s site and market evaluation, facility design, construction,
marketing and programming over the past five years to meet ever changing resident needs and desires.
You’ll also hear the perspective of an active industry lending institution on why the Trilogy model
is compelling from a senior debt risk perspective.
Moderator:
F. Donald Kelly III, Principal & Managing Partner, Energy Court Holdings, LLC
Panel:
Peter J. Kane, Managing Director, The PrivateBank
Steven A. Van Camp, Executive Vice President and CFO, Trilogy Health Services, LLC
Effective Strategies to Increase Revenue by Raising Acuity Levels (AristaCare)
Understanding Medicaid acuity and its effects on reimbursement will help you implement strategies that
increase your revenue. Come find out how a Pennsylvania facility did so by switching to a higher paying
class. Learn how to utilize market research to identify niche markets, and discover the tools for analyzing
your cost per patient. Get explanations of the cause and effect between targeted expenditure and increased
revenue, as well as the components necessary for creating a successful high acuity program. In addition,
you’ll hear about marketing techniques that can boost occupancy and attract high-level patients. Owners/operators
who want to effectively analyze outcomes and remain in their community spotlight will benefit from this
session.
Moderator:
Doug Korey, Managing Director, Contemporary Healthcare Capital, LLC
Speaker:
Renee Pruzansky, Senior Vice President, AristaCare Health Services
Repositioning Existing Nursing Home Beds (Oregon/New York)
Come learn about the 2003 Skilled Nursing Facility bed capacity reduction plan proposed in the State
of Oregon, which was crafted to manage the declines in SNF caseload throughout the state at that time.
The plan was designed to create a positive method of eliminating existing capacity—which was mostly
older, outdated SNF facilities—as opposed to forcing these operators out of business. In addition, the
plan also gave the Oregon SNF industry more opportunities to create new capacity in the future as demand
warranted. This session will describe the key points of the plan in detail, as well as the positive
and negative outcomes the plan has had in Oregon. Also learn about New York State's program, the Health
Care Efficiency and Affordability Law for New Yorkers Capital Grant Program ("HEAL" NY Program). This
program funds the development of long-term care initiatives as alternatives to residential health care
facility beds to effectuate downsizing of RHCF bed capacity. ElderWood Senior Care applied for grants
to convert skilled nursing facility beds to assisted living under the HEAL program and received 7 grants
and licensure approvals for projects in Western NY. Come hear how the program enables the State of New
York to reduce Medicaid spending, while offering providers economic incentives to resolve excess capacity
and to provide a variety of alternative community-based services to meet community needs.
Moderator/Panelist:
Steve Fogg, Chief Financial Officer, Marquis Companies & Consonus Healthcare
Panel:
Jim Carlson, CEO/President, Oregon Health Care Association
Dick Herrick, President & CEO, New York State Health Facilities Association, Inc.
Dave Tosetto, Executive Director of Development ElderWood Senior Care
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