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Understanding Your Market Study Part 3: Conducting a Desktop Competitor Analysis

About the Author

Lana Peck

Senior Principal Lana Peck has two decades of market research experience exclusively in the seniors housing industry. Prior to joining NIC, Lana worked for Brooks Adams Research in Richmond, Virginia as director of research, where in addition to serving as research consultant on the joint LeadingAge/Mather LifeWays CCRC Namestorm Taskforce to identify a new name that positions CCRCs in a more relevant way for future consumers, Life Plan Community; she was responsible for senior consumer market research, market feasibility studies, and industry research for national senior living trade organizations. Lana’s prior experience also includes more than a decade with Life Care Services LLC, in Des Moines, Iowa, where she served as senior market research analyst, and Gartner, Inc., a worldwide-leading information technology research and advisory company, where she managed global business-to-business market research projects. She holds a Master of Science in Management in Business Management and a Master of Family and Consumer Sciences in Gerontology.