NIC | CARES BLOG
A place for connections, analysis, research, and education on seniors housing and care

Understanding Your Market Study Part 3: Conducting a Desktop Competitor Analysis

The first segment of this multi-part series established that market studies are a critical component of determining whether a proposed seniors housing property is an attractive investment opportunity. The second segment touched on maximizing accuracy in defining a market area. And the third segment discussed quantifying and qualifying the competitive environment. Concluding the third segment […]

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Understanding Your Market Study: Part 3

Conducting a Desktop Analysis of the Competition When conducting a market study competitor analysis, many tools and sources of public information are available right from your desktop. The task may seem overwhelming, especially if the market is highly competitive. But here are some best practices to follow: Know what you are looking for Consider why […]

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Understanding Your Market Study: Part 1

Components of Market Analysis for Seniors Housing and Care Market studies are a critical component of the seniors housing development planning process. They’re hard to get right and, unfortunately, extremely easy to get wrong. In this multi-part blog series, I’ll provide the nuances, techniques, and best practices for making your market study a successful tool […]

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