Conducting a Desktop Analysis of the Competition When conducting a market study competitor analysis, many tools and sources of public information are available right from your desktop. The task may seem overwhelming, especially if the market is highly competitive. But here are some best practices to follow: Know what you are looking for Consider why […]
Defining the Market Area The first segment of this multi-part blog series established that market studies require particular attention as a critical component of the seniors housing development planning process. In this second segment, we’ll touch upon common methodologies, and uncover fine points that can increase the accuracy of a market study.
NIC has just released its fourth quarter 2016 Skilled Nursing Data Report, which includes key monthly data points from January 2012 through December 2016. The current report is based on data collected monthly, but reported quarterly, from approximately 20 operators and 1,500 properties. The data represents national, aggregate figures. However, NIC plans to grow the […]
Today’s consumers have high expectations. They demand quality products and services delivered in a timely, cost-effective, and convenient fashion. That’s why evidence-based quality measures have become so crucial, especially in the seniors housing and care industry. Consumers want a way to judge whether they can expect to receive high-quality care in a comfortable setting. Likewise, […]
Seniors Housing Actual Rates Report Shows Larger Discounts for Assisted Living than for Independent Living Properties
The NIC Map Data Service recently released national benchmark data through year-end 2016 for actual rates and leasing velocity. Key takeaways include: Average initial rates were below average asking rates for both independent living and assisted living properties, with monthly spreads larger for assisted living properties throughout the entire reported period.