The 2004 Seniors Housing & Care Journal presents research with day-to-day relevance for managers in the field. Articles point the way to solving some of the practical problems facing seniors housing and care and to improving essential business functions such as operations, marketing, financing, and strategy. Volume 12, with a focus on marketing and planning techniques as well as methods to improve programs and operations, features the following articles:

• Organizational Predictors of Family Satisfaction in Nursing Facilities.
• Factors Associated with Successful Sales Presentations of Independent Living, Assisted Living, and Continuing Care Retirement Communities.
• The Community Café Model: Reaching Out to New Markets for Senior Living.
• Reconciling Two Industry Estimates for Seniors Housing Starts.
• Exercise Level and Cognitive Decline The MoVIES Project.

Produced by NIC: 2004; 68 pages.